March 6, 2018

When creating branded content, you should always consider what kinds of visuals will drive audience engagement. Videos that include certain elements such as animals or dancing are disproportionately likely to become wildly popular and generate interest in the brand that published them. Here are five types of videos you should consider creating for your next branded content campaign:

1. Animals as the Star

We’ve written before ab...

March 6, 2018

You've finished your script. Now what? 

Turning a screenplay into a reference tool for production is no small task. It requires going through every single page and drawing important information from them about what kinds of shots would work best to tell the story visually. To add onto that, you're not only looking for potential shots but how long each of those shots are going to last, as well. 

There are many different methods y...

March 6, 2018

When you bring together some of today’s greatest film producers, you’re bound to learn something. The Hollywood Reporter recently sat down with Ridley Scott, Judd ApatowSeth Rogen, Amy PascalJason Blum, and Eric Fellner, to pick their brains on today’s ever-changing, politically-charged cinematic landscape. And while their perspectives vary widely, everyone agreed on one thing: this is hard. Watch the entire conversation h...

March 6, 2018

RED vs ARRI is sort of the Godwin’s Law of filmmaker debates: every argument seems to drift in that circular, repetitive, and exhausting direction where both sides are convinced of their objectivity. What’s interesting to me, however, isn’t which camera is better, but what these cameras say about the priorities of digital filmmakers. Do we, in the ARRI mold, want to carry the traditions of celluloid digitally or, in the RED mo...

February 8, 2018

In 2012, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-sharpied signs on a street in Melbourne. One by one, the signs flipped, explaining that the woman had spent the last 4 years writing songs. She was a musician, and had parted ways with her record label, which had said the cost of her next album would be a whopping $500,000. She and her band...

February 8, 2018

For an independent filmmaker, showing you've got the abilities to produce a sharp, clean, quality image is very important for the success and longevity of the studio. Having a high end camera and knowing how to shoot with it will give you great images, but knowing how to create smooth movements within shots will give your shots an artistic and creative look that will put you over the top.

Running around with a camera on your sh...

February 6, 2018

We are gearing up for a year full of video and photography production and that means securing new and better equipment for our studio. One of the most stunning cameras on the market today is the new Arri Alexa Mini. It's got a slick body sitting at only five inches tall that is absolutely perfect for mounting onto gimbals, steadicams, drones, or cars. With such a lightweight body and compact design, it's easy to rig the Alexa...

February 6, 2018

Sony surprises us with their newest camera, the FS7 Mark II. This follow up to the extremely popular Sony FS7 comes with few upgrades but a serious price increase that makes it as expensive as the Canon C300 Mk II. Even more surprising, the FS7 Mark I will still be produced as Sony considers the FS7 Mark II to be a premium version of the FS7. But who is it for? Is this a sizable enough upgrade after 2 years?

Locking E-mount

The...

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