5 Types of Videos That Will Make Your Brand Stand Out
When creating branded content, you should always consider what kinds of visuals will drive audience engagement. Videos that include certain elements such as animals or dancing are disproportionately likely to become wildly popular and generate interest in the brand that published them. Here are five types of videos you should consider creating for your next branded content campaign: 1. Animals as the Star We’ve written before about how using animals in your branded videos can
Shot Lists and Script Lining: How to Prepare Your Screenplay Before a Shoot
You've finished your script. Now what? Turning a screenplay into a reference tool for production is no small task. It requires going through every single page and drawing important information from them about what kinds of shots would work best to tell the story visually. To add onto that, you're not only looking for potential shots but how long each of those shots are going to last, as well. There are many different methods you can employ to make this process easier and less
4 Vital Producing Tips from Ridley Scott, Judd Apatow, Amy Pascal and More
When you bring together some of today’s greatest film producers, you’re bound to learn something. The Hollywood Reporter recently sat down with Ridley Scott, Judd Apatow, Seth Rogen, Amy Pascal, Jason Blum, and Eric Fellner, to pick their brains on today’s ever-changing, politically-charged cinematic landscape. And while their perspectives vary widely, everyone agreed on one thing: this is hard. Watch the entire conversation here, or read our top takeaways below. “The budget
Red vs Arri - The Battle for the Big Screen
RED vs ARRI is sort of the Godwin’s Law of filmmaker debates: every argument seems to drift in that circular, repetitive, and exhausting direction where both sides are convinced of their objectivity. What’s interesting to me, however, isn’t which camera is better, but what these cameras say about the priorities of digital filmmakers. Do we, in the ARRI mold, want to carry the traditions of celluloid digitally or, in the RED mold, want to reinvent the way we think about filmma
Check out the ProVideo Coalition's article about us combining Sony cameras with Cinedecks for ou
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CreativeCow.com published an article about our innovative technology on our latest film "Ghost
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